Healthcare, Marketing & AI: Synergies & Opportunities


This week Health Systems Chat in Social VR delves into the intersection between marketing and artificial intelligence! It coincides with the Marketing & Artificial Intelligence Conference (#MAICON19 on Twitter) in Cleveland, Ohio. One of my MS degrees is in AI. My undergraduate was in business, including several courses in marketing. And I've had one foot in health IT marketing and one foot in HIT software development for most of my career. So it should be fun! Please join us, whether you are an expert, just curious, or have an hour to kill.

"AI is going to have trillions of dollars of impact annually on businesses. It's going to transform marketing. It will make it more intelligently automated. It gives us the opportunity to create efficiencies, drive revenue, and to create greater ROI. And yet most marketers have no idea what it is. They don't understand it. They can't define it. They can't identify use cases to pilot within their organizations.... give marketers access to the knowledge, resources, and tools to understand AI, to develop the confidence to explain it within their organizations, run pilot programs, and, eventually, to scale artificial intelligence to create a competitive advantage." (Paul Roetzer, @paulroetzer on Twitter)

Through the wonders of social virtual reality, we will discuss these and other things (share greetings among Health Systems Chat regulars, virtual reality in general, etc.) while floating eerily above a foggy Cleveland downtown cityscape.


Check back to this page, I'll be posting lots of links to interesting content about marketing, AI, and marketing AI...

3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation

Cutting Through AI Marketing Hype: It's About Machine Learning

How Marketers Are Using AI And Machine Learning To Grow Audiences

4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions)

How AI Is Driving Marketing Automation

How Will AI Transform The Digital Marketing In 2019? - Digital Doughnut

AI in Marketing: How to Optimize Your Marketing Delivery

5 Ways to Implement AI in Marketing in 2019

AI Marketing Platform to Boost Your Marketing Campaigns - Phrasee

AI marketing: how seriously should you take artificial intelligence?

AI Poised to Take the Marketing World by Storm in 2019

9 AI Companies Changing Marketing & Advertising

What Does AI Mean for the Future of Marketing?

9 Applications Of Artificial Intelligence In Digital Marketing That Will Revolutionize Your Business

What is Artificial Intelligence Marketing?

Artificial Intelligence in Marketing and Advertising – 5 Examples of Real Traction

8 Ways Intelligent Marketers Use Artificial Intelligence

15 examples of artificial intelligence in marketing

5 Ways Artificial Intelligence Can Be Used in Marketing

And (just to be fair, I stumbled in this interesting counterpoint)...

The BS-Industrial Complex of Phony A.I.: How hyping A.I. enriched investors, fooled the media, and confused the hell out of the rest of us

Datarobot's approach to machine learning combines it with sophisticated workflow tech. So here is a list of Datarobot links about marketing automation.

Ebook: Automated Machine Learning Drives Competitive Advantage in Marketing | DataRobot

Customer Prospect Predictive Analytics | Machine Learning In Marketing (Direct Marketing: Use DataRobot to predict which people have the highest likelihood of purchasing your product or service)

Multichannel Marketing Attribution with DataRobot | Automated Machine Learning

Precision Marketing Asia Pacific Selects the DataRobot Automated Machine Learning Platform to Scale AI Applications

Automated Machine Learning in Retail (Artificial intelligence (AI) and machine learning is set to transform the retail industry driving deeper insights into customer behavior, operations, finances, and human resources)

ONE Marketing and DataRobot help DR Koncerthuset get in tune with concertgoers

Next Best Action: Determine the message and medium that will resonate best with individual sales prospects, resulting in improved closing rates, increased engagement, and smoother buyer’s journeys

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